Brief: Create a personality for a brand that hasn’t advertised for 17 years.
As Creative Director on this account, I was asked to go on a three week shoot to Brazil, India and China. It was surprisingly expensive for what was originally slated as an internal video. This was just one of the amazing programs we developed for Dupont, a client that hadn’t advertised for 17 years. Along with developing this campaign of ‘Welcome to the Global Collaboratory’, we also created a partnership with National Geographic, which included print ads and a decent online presence, and a TV show called Horizons that ran on BBC America.
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