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Psoriasis and HS

When I started working for Saatchi on the Humira brand, I worked mainly on a disease called Hidradenitis suppurativa (HS). However, Humira has effectiveness against at least 11 afflictions and it became the highest selling prescription drug in the world. So, over the years that I freelanced there, the pharma work was pretty much unlimited. Our main task was creating conceptual work that could best educate the doctors about the drug's effectiveness and give them resources that even the patient could understand. I am pretty sure we succeeded. 

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