Vyleesi, which launched nationally in September 2019, is the first and only FDA-approved treatment for women with low sexual desire. In order to raise awareness for the condition, our group at imre created the digital-led and consumer-driven content for both unbranded and branded campaigns. Within the brand launch we created videos, web sites, special events, and social and site content creation. The video shoot was the highlight but working with female illustrator/animators from around the world was a close second.